Digital First Does NOT Mean Print Last

Randy Parker has published the diagram they use internally at the «York Daily Record» in delivering breaking news in a multiplatform environment.

The workflow provides a great analysis showing each step in a digital first environment.

As he points out:

Charting out these concepts also helps us wrap our heads around the concept of Digital First. That concept does not mean that the print newspaper has no value, or even that print is “last” among our priorities. As this chart illustrates, digital delivery must – by its very nature – be first among our priorities because it is the fastest, most efficient means of sharing information with our audience.

But print is not last among priorities. Print simply needs to be dealt with at the appropriate time.

Digital first doesn’t mean print last.

• About
• Latest Posts

Social

Pier Luca Santoro

Marketing & Communication at DataMediaHub

Pier Luca Santoro è un esperto di marketing, comunicazione & sales intelligence. Project Manager @DataMediaHub . Dal 1998 opera come consulente per progetti di posizionamento strategico, organizzazione, comunicazione & formazione per aziende pubbliche e private, associazioni di categoria e amministrazioni pubbliche. Sperimentatore e creativo ha sviluppato un’esperienza significativa nell’ambito dell’edutainment, nell’utilizzo dei giochi come medium e la gamification.
Dal 1987 in poi é stato responsabile del marketing e dell’organizzazione commerciale di grandi imprese [Star, Giuliani, Bonomelli].

Social

Latest posts by Pier Luca Santoro (see all)

• Chi, Quanto e Come Investono in Facebook Ads i Politici Italiani - 13 Luglio 2020
• DigitalMente - 10 Luglio 2020
• Il Crollo dei Lettori di Quotidiani in Italia - 8 Luglio 2020